Google’s Larry Page has stepped up security measures as Google’s new CEO since Eric Schmidt stepped down in 2011. Google, the absolute most widely used internet search engine in the world, is popular among users because it is valuable because of their users by showing them the absolute most relevant search results when users are seeking something. By offering such a great user experience, they possess a direct relationship using their users. When a user wants to locate a graphic or product, Google’s search algorithm “magically” compiles relevant search results. In a swiftly changing industry, Google has managed to stay innovative. Users don’t always just like the changes, but some grow to love them. When Google releases a product that isn’t around par to user’s expectations or doesn’t work, they realize that it’s easy for users to visit their competition which really is a click away. User’s have plenty of rely upon Google using their searches and especially using their data in emails, documents, pictures, and accounts.
Google’s implementation of security features like two factor verification help improve the user experience by decreasing the likelihood of information and accounts being compromised. One way a user may be verified using two factor authentication is by logging to their account using their login credentials and at the same time frame a one-time password is sent with their cell phone to be entered into the internet site where access will be granted to verify them. This is a powerful solution to authenticate users because not merely do they choose their login credentials to login (using a login and password), they’re sent a one-time password with their mobile device which let’s Google know that they’re who they say they are. The best thing about that two factor authentication method is that most users also have their mobile phone in it so verifying them doesn’t require the users to carry any additional hardware or software to install. Users just need to be able to receive texts through their cellular devices and they could get a one-time password that hackers and intruders won’t even be able to access even if their logins are compromised. With over 100 million users active on Google+ and over 3 billion searches on Google’s internet search engine per day, security is a concern for users and implementing 2 step verification is a superb way to ensure that user’s information remains safe and Google can continue improving the knowledge for all of us with all their products and services.