I am of the opinion that despite having the advent of the Internet facilities, the number of people who go to brick-and-mortar shops for shopping activities has not decreased. As rightly said by Rita Rudner, “Buying something in-store is a very special feeling. In reality, the less I purchase something, the more it is worth to me.”
First, shopping in-store has several functions. One of these brilliant is the economic function, such as buying a product. Shopping can also fulfill some social functions (meeting people and conversation) and recreational functions (physical exercise, entertainment). Psychological needs may also be met by this activity, including the need for experience of information, or even to fresh stimuli. Although, the Internet makes it possible to conduct activities such as working and shopping without going to activity places, the thought of e-shopping has been on a a particular category of goods and people. It has influenced people at confirmed time to think whether to buy online, or to buy in-store.
Second, product characteristics affect e-shopping. The forms of products that are popularly purchased via e-shopping are computers, computer hardware and software, CDs, books, travel tickets, cinema and concert tickets, and fast food such as pizza. However, people prefer to buy such items as clothes, furniture, and cosmetics in-store. Of the online grocery shoppers, most wouldn’t buy meat, dairy produce, and other perishables online.
Third, e-shopping rates relatively low in comparison with in-store shopping on such shopping mode characteristics as product information, product sales, security of transactions, and simple returning merchandise. People who choose for e-shopping take action only for saving time and having flexibility in shopping hours. Moreover, shopping on the internet deprives us of the ability to test the merchandise in order to see if their quality meets our standards. Shopping in stores gives us the ability to test the merchandise at our own pace, in addition to ask for clarifications and details that only face-to-face interaction provides.
Fourth, people still see some value in likely to the store. The good thing about likely to a shop to shop is that people get the chance to venture out and be with people. Winning Shopping Fun Yet another thing, whenever we go to the store, we can buy what we would like and we can know what the store has. In contrast, we will never know when stores may have something on-line, and they cannot get it for all of us immediately. It’s rather a waste to hold back for a product we would like than to go to the store and pick it down right away. Further, e-shopping is principally done by people in professional occupations and with high incomes.
Fifth, it is approximately trust. Some people simply don’t trust the idea of adding their charge card information online. Shopping online means we will have to purchase our purchases via a bank card, a PayPal account or an E-Check. Not everyone is comfortable paying in this manner and due to that they may continue to shop in stores when they are able to shop online.