Book marketing will be a lot harder than it looks. Last week, I was sitting in Barnes and Noble restaurant sipping on a Venti Frappachino and there is a gentleman there editing a rather large manuscript. I inquired about his endeavors and he said after 10-years he’d finally sat down and written a psychology book concerning the mass media and our perceptions in society. As he explained his concept and premise, I really could see it was an intriguing concept, and that I would someday pay to learn this kind of book. Okay so, let’s talk because writing the book as hard as that’s – really is the easy part.
We found myself in a discussion about publishing, e-books and book marketing. He said he wasn’t at all worried about marketing, but was concerned with finding a decent publisher, he didn’t want to create an e-book, he desired to be an author of a physical book, the old fashioned way; he desired to earn it. Okay fine, but I was astonished by his ascertain he had all the marketing figured out. Why you ask? Well because no-one I’ve ever met has ever said that marketing a book was easy.
Until you are a popular person, and willing to go on a book tour or really are a past president and could possibly get onto CSPAN Book TV with only telephone call, I’d say marketing a book today is a tough row to hoe. He said he had r / c that will interview him and that had been lined up david hoffmeister. I didn’t have the heart to burst his bubble but, talk radio just like it could be – well, that’s still a difficult way to sell books. Books on tape maybe, but physical books not so much.
Now then, there is a great article posted on Springwise on July 17, 2013 titled; “Buy a physical book, get the e-book for free – BitLit offers consumers companion digital versions of the physical books they’ve already bought,” which is really a completely intriguing thought isn’t it? Yes, it is and Good marketing ideas here, also once you have the e-mail address you are able to email advanced chapters of future books. This indicates in my experience that physical books and e-books and even books on tap, DVD could go a long way to helping each other if the authors and book marketers are prepared to mix-and-mingle the venues more often.
In the event that you sell someone a physical book, and they provide away their e-book download code to a friend, then that could help recommendations, and although you didn’t sell another hardcopy, you did win a brand new friend and influence a brand new soul. Please think over all of this and think on it.